Marketing can be a quite expensive and difficult task for small business owners. However, you cannot ignore the fact that marketing is one of the vital building blocks for any business including yours. When it comes to finding customers for your small business, defining your target customers and reaching out to them is very important.
Although using word of mouth can be effective in the beginning, the method is limited to a small geographical location and you want a marketing strategy that can reach to more people to create a sustainable small business.
This doesn’t have to cost you arm and leg if you have someone to guide you. In this article, we have rounded up 4 essential small business marketing tips that you can adopt to grow your business.
1. Establish your identity
If you have started a new, business, the first thing you need to focus on is to establish your unique identity in the target market. If you get your branding right, your business will immensely benefit from it in many years to come. However, if you don’t establish your identity at the beginning, it might prove to be a quite expensive mistake for you.
To establish your unique identity, there are several questions you need to ask yourself: What does my business stand for? Who are my competitors and what makes my company stand out from them? Who are my prospective customers? What makes my business unique? Once you answer these questions, you will have established your identity and you can proceed to find a suitable business name, colors, and logo that will represent your company.
2. Have a great website
In this digital age, the internet has become an integral part of our lives. If you haven’t taken your business online, then you are missing a lot as many people are now shopping online for goods and services. Don’t think that your business is too small to have a website; you’ll be surprised by how far you take your business by simply going online.
Having a well-designed website is one way to take your business online. If you don’t have the skills and expertise to build your own website, you might be worried about digging dip into your pockets to hire a website designer. The good news is you don’t have to worry about this anymore, as today there are many easy-to-use and free tools to help you create a beautiful business website without any web designing skills.
For any business, first impressions are very important, and one way to have one is to have a beautiful business. It adds credibility to your small business which helps you to earn trust from your target customers. You can use your business website to generate leads by sharing helpful information to your customers. Your customers will also learn more about your business and services when they view your website.
3. Enroll in free online courses to Learn more about marketing
Many small business owners have little information about marketing and are not sure where to start. They end up using ineffective strategies that end up wasting their time and money. But you don’t have to hire someone to market your business anymore as you can easily learn about it online and do it yourself. That way, you’ll save a lot of time and money not to mention increasing your knowledge.
One advantage of taking online courses is that you can learn at your own pace and access them using even your cell phone. Some of these causes are free and provide a free certificate to prove your expertise. Here’s a particular course that’s been helpful to many folks and you can learn about it here: Project Profit Academy review.
4. Claim your free listings
As a beginner in your niche, finding new customers can be a challenging process. As mentioned earlier, your business can benefit a lot with better online exposure and besides creating a website, you can also build your online presence by simply claiming free business listings.
Create a free email ID for your business and build a Google plus profile with it. Since many people prefer using Google to other search engines, building a Google plus profile can be an important step. Google also gives preference to posts send via Google plus. This way, you will claim your free business listing on Google MyBusiness.
Use the above marketing tips to make your business successful and more profitable.
Instagram is a popular social networking site providing connections and communication capabilities to its users. It operates on the basis of a brands strength and it popularity determines the level of its progress on the site. A business, for example, will be more likely to be successful on the internet when they are keeping a close touch with their customers and routinely informing them on their latest developments. In order to make it out on Instagram, likes are very important in way of getting your brand recognized. With more likes, your Instagram brand is much more likely to be discovered on the social site and this is what you should never ignore.
The Internet is competitive and with many brands trying to gain the attention of their customers, having a larger user base means more readily available sales. Any brand that is worth its salt on the web must be able to garner likes and be more straightforward in as much as getting the customers in the know is all about. Additionally, the brand will be more likely to grow and even thrive when they can get their customers all the necessary details in good time thus allowing them to prepare better. It also makes them aware of upgrades and new inventions that a company has managed to bring out and with an increasing level of popularity, the brand is more likely to succeed.
Buying Instagram likes is one of the proven ways that an internet business or organization can use to add to the popularity of their brand. Many businesses wonder how to buy Instagram likes. Luckily, the answer is easy, you can get them on Social Media Daily. In order to make the likes worth it, the brands Instagram profile must also align to match the customer’s interests. Such things as color schemes and the brand uniformity have an incredibly powerful effect on the mindset of the customers. With likes being the currency of rising above the competition and getting seen on Instagram, a business must always be willing to go the extra step of gaining likes before any campaign or promotion. The process of buying likes narrows down the elimination criteria to what the internet based business is all about, their operational mechanisms and what they intend to do with the likes.
A good demographic selection gets the likes coming in from the relevant kind of users who have a genuine interest in the brand’s services or products. The likes are also the best way of getting to selectively filter out customers so as to target only those who will benefit your brand. If you are intending to go on a campaign, for instance, the selection of your target audience will be more than enough to get you headed in the proper direction. You will get to focus your energies better and the likes that you earn will gain you a lot more than page views or likes on your Instagram profile. In addition, your efforts will not go unnoticed and the much progress that is made will be increased.
Instagram, as a social networking site, involves a lot of media types and content that is posted on the site gets mixed reactions from the audience. Such reactions are useful to know which way is best in progressing as a company and adds to the reputation of an internet business. Anytime you intend to make progress as a business, Instagram likes will be the ultimate means to reaching that end. The likes are intended to indicate the perception of your audience to your brand and work towards growing your popularity and gaining influence on your audience.
It enables you to move forward and work undeterred by what the other competing brands are doing in order to thwart the efforts you are putting in. Selecting the best audience to get your likes from is an important part of the likes buying process and it ensures your business targets the correct consumers. The business will be in a better position when they have a traction of likes and this spreads their brand influence to more and more customers and Instagram followers. It is also more likely to arouse interest from totally unexpected corners of the site which brings about an awareness of the brand’s social influence. Get Instagram likes today and grow your company.
Every business has to have a digital marketing strategy to attract clients or customers depending on the type of business service offered.
Here are 5 digital marketing strategies that have been proven to work time and time again.
Buyer Persona Build Up
The best strategy for digital marketing is building upon a detailed buyer persona. This represents your target audience and can be created by doing your due diligence.
Whenever possible, real data should be the basis of your information to avoid the pitfall of taking the wrong marketing strategy direction due to incorrect assumptions.
The fundamental business and marketing goals should always be tied together. Knowing how to measure data and adjusting the metrics whenever needed are important factors in achieving the end-goal.
Review and evaluate your currently existing digital marketing strategy while considering the bigger picture. This helps you narrow down any changes in the strategy that needs to be made.
Plan and Audit
Most businesses have different types of media content. If you have an online business, be aware that your website content can turn your visitor into potential leads and customers.
Planning and auditing your media channels provide you with relevant information regarding your business target goals. This allows you to tap into the best performing digital marketing channel that you have launched so far.
Bringing It Together
Now that you have done all the previous steps in this article, you are ready to bring everything together to create a new and cohesive digital marketing strategy.
Your strategy should include both short- and long-term periods so you can properly strategize the actions you will be taking based on your study.
Overall, by taking a more step-by-step strategical approach to digital marketing, you create a structured timeline that will help you get a clearer picture on how to achieve your goals.
You’ve probably heard or read about drop shipping and how it can be a great online business due to the fact that you don’t need much business capital to set up one.
With drop shipping, you don’t need to keep a stock of the products that you are selling. When you make a sale, you purchase the merchandise from one supplier who in turn directly ships the item to the customer.
As the seller, you don’t need to spend money upfront for the merchandise. You only pay the supplier from the payment that you received from your customer. This somewhat win-win situation is what makes drop shipping business appealing to people.
If you are interested in starting a drop shipping business, here are the pros and cons to help you make that important decision.
Little to No Capital Involved
Since the merchandise is directly shipped to the supplier, there is no need for you to find a space to stock your inventory as well as shelling out money upfront for the merchandise. The supplier gets paid once you receive payment from your customer.
Work from Any Place
You are in charge of the digital or technological aspects while your drop shipping supplier is in charge of the physical aspects. This allows you the freedom to work or run your business from any place that has an internet connection.
You simply need to transfer the information about the placed order to your supplier, which means that the amount of work you need to do remains the same. This means that the business is very scalable and can only be limited by the amount of stock available with the supplier.
Having more than one supplier for your offered merchandise would be the wisest route to take so you would rarely encounter an “out-of-stock” situation.
Limitless Product Selection
Remember that you don’t need to purchase and keep an inventory, which gives you more freedom in the number of products you sell. You only need to concentrate on your sales data to see if you can offer more products to sell particularly if you wish to expand your business.
Low Profit Margin
Over the years, drop shipping has become quite popular which makes it a highly competitive market. To ensure that you get a fair share of the drop shipping consumer market, you need to provide products that are priced based on the current prices offered by other drop shipping business owners.
All businesses involve some risk, but this is probably higher when it comes to drop shipping since you don’t have any control on the physical aspects.
Imagine yourself guaranteeing your customer that they are purchasing a high-quality merchandise that would be delivered to them with no issues only to end up with shipping delays, low quality merchandise, and in some cases an “out-of-stock” situation.
This can be a very frustrating experience for you and your customer. The last thing you would want on your plate would be to deal with a very upset customer.
No Fast Shipping
Expert studies have always shown that the shipping time is one of the most important influential factors for an online buyer. If your product is shipping from an international location, chances are you won’t be able to offer rush shipping options unless you keep an inventory of your most sellable merchandise.
Please don’t think that I am trying to discourage you from starting a drop shipping business. My aim here is that by presenting the pros and cons of drop shipping, you would be in a better position to decide if you should proceed with your plan.
The worldwide web is a terrific equalizer for business entrepreneurs where it has a leveled playing field regardless of one’s experience. It also allows one to be free of any fixed time schedules unless you imposed the time schedule on your own particularly if you want to grow your business at a faster pace.
You’ll be happy to know that you can start your own online business without the need for a huge business capital, which usually is the deal breaker for persons who wish to begin a business venture.
Yes, blog is a great online business that involves no money to begin with. You can use several of the free online services to create your free blog.
If you are serious in blogging as an online business, I highly recommend that you consider checking out the various low-priced website hosting companies, so you can create your own site and have a secure website hosting.
The common misconception is that blogs are solely focused on writing. This is farthest from the truth though. Blogs can contain videos, photos, news repost, and anything that you might think of as blog worthy that is related to your niche.
You can make money via blog ad networks, affiliate marketing, or pay-per-click ads that would appear on your blog. You earn money every time a visitor clicks on the ad.
The secret to building a blog following and converting your blog into a profitable online business is to provide your readership with an authentic and engaging yet useful content. Regularly posting on your blog is also a plus. Set a schedule for your posts so your readers will know when to expect an update.
If you love public speaking and are not one to shy from a video camera then an online video business can be your ticket to success. You can begin by creating simple “how to” tutorial videos then move on to more complex topics that are within your niche and engaging to watch.
The most popular and free online video website company would be YouTube. They have a monetization option in their settings that signals Google to include short clickable ads with your videos.
You get paid whenever a viewer clicks on the ad. YouTubers with a big following are generally offered payment by companies if they try or promote the company’s services and products in any of the video releases.
Exciting isn’t it? How about giving either of these 2 online businesses a try to see which one would best suit you? Keep in mind that just like any business venture, online businesses may take some time before you see the fruits of your hard work, but patience is a virtue.